What type of appeal engages emotions and values to gain support for an action?

The correct choice reflects the use of communication techniques that specifically connect with an audience's emotions and deeply held values. Inspirational appeals are designed to motivate and energize people to support a cause or take action by tapping into their aspirations, hopes, and feelings.

When employing inspirational appeals, the communicator typically shares uplifting stories, visions for the future, and meaningful narratives that resonate on a personal level. This strategy is effective because it doesn't just present facts or data; instead, it fosters a sense of connection and purpose that can inspire individuals to align themselves with the proposed action or idea.

Understanding why the other options do not align with this concept helps clarify the nature of inspirational appeals. Logical appeals would focus on factual evidence and structured reasoning to persuade the audience. Emotional appeals, while similar in engaging feelings, do so without necessarily aligning with values or aspirations. Rational appeals emphasize a more analytical approach, relying on logic and reason rather than evoking feelings. Consequently, it is the inspirational appeals that distinctly combine emotions with values, making them powerful in garnering support for a cause.