Which of the following best defines morals?

Morals are best defined as principles developed from cultural norms and values. This definition highlights that morals are not just individual preferences or subjective opinions; they are shaped by the collective beliefs and standards of a society. Cultural contexts play a significant role in forming moral standards, guiding behaviors and judgments about what is considered right or wrong within a particular community.

In contrast, the other options focus on different aspects. The first option describes rules that pertain to legal standards, which can vary from culture to culture and do not encompass the broader and more intrinsic nature of morals. The third option, which mentions guidelines for corporate governance, pertains specifically to business ethics and accountability rather than the cultural and societal roots of morals. Lastly, preferences established by individuals are subjective and personal, lacking the foundational element of shared cultural values that characterizes true moral principles. Therefore, the emphasis on culture in option B captures the essence of what morals truly represent in social contexts.